Food Fight in Brazil
"There's a lot of things folks here need, but it's probably not another Coke." So said then Coca-Cola president Jeffrey Dunn in touring the company's marketing push in Brazil, where the focus was capturing the emerging middle class. His attitude, needless to say, didn't do much for his career path at Coke, as I wrote in Salt Sugar Fat. But more and more people there are agreeing with him.
One of my favorite Brazilians turned food thinker is Carlos Monteiro, who wrote this really strong journal piece on how the multi-national Food Giants were racing to transform the country from scratch cooking to processed convenience. bit.ly/1h5Mwjv
I've also been lucky of late to meet quite a few terrific Brazilian reporters who've trooped out to Brooklyn to talk about the new Portuguese translation of SSF, released in May. Love how the publisher, Rio-based Intrinseca, kept true to the original cover and its package-label tear-outs reflecting what's really going on inside those foods we love to hate:.